Noma - Clever branding by one of the best restaurants in the world

Noma by Rene Redzepi

Check out “A Very Short Film About the Past, Present and Future of Noma” by Rene Redzepi.

Noma is a two-Michelin-star restaurant run by chef René Redzepi in Copenhagen, Denmark. The name is a portmanteau of the two Danish words “nordisk” (Nordic) and “mad” (food).[2] Opened in 2003, the restaurant is known for its reinvention and interpretation of the Nordic Cuisine.[1] In 2010, 2011, 2012 and 2014, it was ranked as the Best Restaurant in the World by Restaurant magazine.[3][4][5]

How To Make It In America

How To Make It In America

Nice HBO fiction about a couple of guys and girls who try to make it in the fashion industry in New York, or rather the world. Good performance from multitalent Kid Cudy.

Best quote:

‘Everybody has ideas, nobody wants to put in the work’

Catering the super wealthy

Meet the people supplying and buying £195 chocolate bars, £80,000 bottles of wine and £1000-per-person bespoke dining experiences.

A fine example of extreme marketing for the super wealthy to cater their endless lust for things less wealthy people can’t have. And bloody entertaining too.

Series two of Channel 4’s The World’s Most Expensive Food meets William Hanson to see him at work teaching the art of afternoon tea.

Brand Sense - Martin Lindstrom

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?

In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.

An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

The Story of Fashion with Karl Lagerfeld

Feel like fashion? The Story of Fashion, with star designer Karl Lagerfeld, presents 100 years of fashion from the inventor of haute couture, Charles Worth, to the leading labels of the fashion industry of the 1980s. Fashion illustrations, photographs as well as unique footage reflect the Zeitgeist of the different periods, enchanting the viewer as the atmosphere of international catwalks is conjured.

On its excursions to the different fields of fashion, the trilogy moves through cultural history, pointing out trendsetters from art, music and film, and portrays a great number of influential fashion designers such as Poiret, Chanel, Schiaparelli, Quant and Dior. Along with Lagerfeld, the designers Giorgio Armani, Pierre Cardin, Donna Karan and the critic Carrie Donovan afford us fascinating insights into the sensual world of fashion.

Available from Arthaus Musik, Cat. No. 106034


The Fine Art of Separating People from Their Money

The film is hosted by Hollywood star Dennis Hopper and is directed by Hermann Vaske. Shot in the Atlas Mountains of Morocco, Hopper delivers a powerful performance. Arty as you’ve never seen him before, he puts advertising into perspective of popular culture at the end of the 20th century. Spitting colour, laughing his head off, destroying books, Dennis Hopper sends Hermann Vaske on a mission to talk to the greatest ad men, directors and artists to find out about the crossover between various creative disciplines. In a visually dazzling, wickedly funny slam of creativity and media obsession, Hermann conducts unconventional kinds of interviews


Interesting to see that part 4, which is about using shock as a paradigm and which you should surely skip if you detest shocking imagery, hasn’t survived the test of time. Pulp Fiction by Quintin Tarantino, quoted in this part of the film when it was just released, has.

Steve Jobs - Stanford Speech

Steve Jobs Stanford Speech

In the eighties and nineties almost nobody in the industry gave a shit about what Apple was doing. It was called elitist and irrelevant. Apple first had to become a multi billion dollar company to be taken seriously. Steve Jobs talks about why he did all the effort trying to achieve this. Not because of the money, which is nice and gives you freedom. Spreading solid ideas, possibly beliefs, aesthetics and death are far bigger motivation.

Is it me? Mark Mieras

Brain research touches on our entire lives. It sheds light on phenomena such as love, empathy, ambition, consciousness, forgetfulness, friendship, addiction, appetite, enjoyment and happiness. On stages of life as childhood, puberty and old age. Ben ik dat? / Is it me? does all this. With this new edition Mark Mieras watches brain research closely. The book is updated with the most recent research and expanded with seven new chapters on: stress, creativity, meditation, sport, intuition, brain stimulation and subliminal influence. A book for anyone with brains.

(Dutch only)

On Creativity:

Get creative!
Creativity is the art of letting go. Creative minds dimm their control centers and keep their attention off-focus. Just a matter of turning the right buttons.

Doe eens creatief!
Creativiteit is de kunst van het loslaten. Creatieve geesten dimmen hun controlecentra en houden hun aandacht off-focus. Gewoon een kwestie van aan de juiste knoppen draaien.

Duolingo - Free language education

Duolingo (/ˌdˈlɪŋɡ/ doo-oh-ling-goh or /ˌdjuːˈlɪŋɡ/ dyoo-oh-ling-goh) is a free language-learning platform that includes a language-learning website and app, as well as a digital language proficiency assessment exam. Duolingo offers all its language courses free of charge. As of April 2016, the language-learning website and app offer 59 different language courses across 23 languages; with 23 additional courses in development. The app is available on iOS, Android and Windows 8 and 10 platforms with about 120 million registered users across the world.


Business model

Core services of the platform are available for free. Duolingo uses only very limited advertising in its android/iOS app. There are no subscription fees for the tutorials. However, there were instances when the platform has been used for paid translation purposes.[23] In July 2014, Duolingo started a language certification service, Test Center, as a new business model. In June 2015, a Duolingo spokesperson confirmed that the company has been backing away from the translation business and in the future will instead focus on language certification and other (not yet announced) business opportunities.

Mary Queen of Shops

Mary Queen of Shops is a British television series presented by Mary Portas broadcast on BBC2. The series began with a four-week run starting on 7 June 2007, and returned for a second series of six episodes beginning on 9 June 2008. A third three-part series, titled Mary Queen of Charity Shops, began on 2 June 2009. The show returned for a fourth series on 7 June 2010, featuring various independent shops, rather than just fashion boutiques.

In each episode, Mary Portas troubleshoots her way around the UK on a mission to help turn around struggling fashion boutiques. Mary is a leading retail communications expert and is the founder and creative director of Yellowdoor.

Her aim is to turn the businesses around and put glamour back into shopping.

First, she visits the boutiques while the owners are away. Then she revamps them, gets the shop owners right up-to-date and hopefully helps them to start making money again.

In season 3, Mary takes on other retail shops.