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Brand Sense - Martin Lindstrom

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?

In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.

An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.


The Story of Fashion with Karl Lagerfeld

Feel like fashion? The Story of Fashion, with star designer Karl Lagerfeld, presents 100 years of fashion from the inventor of haute couture, Charles Worth, to the leading labels of the fashion industry of the 1980s. Fashion illustrations, photographs as well as unique footage reflect the Zeitgeist of the different periods, enchanting the viewer as the atmosphere of international catwalks is conjured.

On its excursions to the different fields of fashion, the trilogy moves through cultural history, pointing out trendsetters from art, music and film, and portrays a great number of influential fashion designers such as Poiret, Chanel, Schiaparelli, Quant and Dior. Along with Lagerfeld, the designers Giorgio Armani, Pierre Cardin, Donna Karan and the critic Carrie Donovan afford us fascinating insights into the sensual world of fashion.

Available from Arthaus Musik, Cat. No. 106034
http://www.naxos.com/catalogue/item.a...

http://www.amazon.com/Story-Fashion-K...

 


The Fine Art of Separating People from Their Money

The film is hosted by Hollywood star Dennis Hopper and is directed by Hermann Vaske. Shot in the Atlas Mountains of Morocco, Hopper delivers a powerful performance. Arty as you’ve never seen him before, he puts advertising into perspective of popular culture at the end of the 20th century. Spitting colour, laughing his head off, destroying books, Dennis Hopper sends Hermann Vaske on a mission to talk to the greatest ad men, directors and artists to find out about the crossover between various creative disciplines. In a visually dazzling, wickedly funny slam of creativity and media obsession, Hermann conducts unconventional kinds of interviews

Epilogue

Interesting to see that part 4, which is about using shock as a paradigm and which you should surely skip if you detest shocking imagery, hasn’t survived the test of time. Pulp Fiction by Quintin Tarantino, quoted in this part of the film when it was just released, has.


Steve Jobs - Stanford Speech

Steve Jobs Stanford Speech

In the eighties and nineties almost nobody in the industry gave a shit about what Apple was doing. It was called elitist and irrelevant. Apple first had to become a multi billion dollar company to be taken seriously. Steve Jobs talks about why he did all the effort trying to achieve this. Not because of the money, which is nice and gives you freedom. Spreading solid ideas, possibly beliefs, aesthetics and death are far bigger motivation.


Is it me? Mark Mieras

Brain research touches on our entire lives. It sheds light on phenomena such as love, empathy, ambition, consciousness, forgetfulness, friendship, addiction, appetite, enjoyment and happiness. On stages of life as childhood, puberty and old age. Ben ik dat? / Is it me? does all this. With this new edition Mark Mieras watches brain research closely. The book is updated with the most recent research and expanded with seven new chapters on: stress, creativity, meditation, sport, intuition, brain stimulation and subliminal influence. A book for anyone with brains.

(Dutch only)

On Creativity:

Get creative!
Creativity is the art of letting go. Creative minds dimm their control centers and keep their attention off-focus. Just a matter of turning the right buttons.

Doe eens creatief!
Creativiteit is de kunst van het loslaten. Creatieve geesten dimmen hun controlecentra en houden hun aandacht off-focus. Gewoon een kwestie van aan de juiste knoppen draaien.


Duolingo - Free language education

Duolingo (/ˌdˈlɪŋɡ/ doo-oh-ling-goh or /ˌdjuːˈlɪŋɡ/ dyoo-oh-ling-goh) is a free language-learning platform that includes a language-learning website and app, as well as a digital language proficiency assessment exam. Duolingo offers all its language courses free of charge. As of April 2016, the language-learning website and app offer 59 different language courses across 23 languages; with 23 additional courses in development. The app is available on iOS, Android and Windows 8 and 10 platforms with about 120 million registered users across the world.

 

Business model

Core services of the platform are available for free. Duolingo uses only very limited advertising in its android/iOS app. There are no subscription fees for the tutorials. However, there were instances when the platform has been used for paid translation purposes.[23] In July 2014, Duolingo started a language certification service, Test Center, as a new business model. In June 2015, a Duolingo spokesperson confirmed that the company has been backing away from the translation business and in the future will instead focus on language certification and other (not yet announced) business opportunities.


Mary Queen of Shops

Mary Queen of Shops is a British television series presented by Mary Portas broadcast on BBC2. The series began with a four-week run starting on 7 June 2007, and returned for a second series of six episodes beginning on 9 June 2008. A third three-part series, titled Mary Queen of Charity Shops, began on 2 June 2009. The show returned for a fourth series on 7 June 2010, featuring various independent shops, rather than just fashion boutiques.

In each episode, Mary Portas troubleshoots her way around the UK on a mission to help turn around struggling fashion boutiques. Mary is a leading retail communications expert and is the founder and creative director of Yellowdoor.

Her aim is to turn the businesses around and put glamour back into shopping.

First, she visits the boutiques while the owners are away. Then she revamps them, gets the shop owners right up-to-date and hopefully helps them to start making money again.

In season 3, Mary takes on other retail shops.


Alex Polizzi - The Fixer

An appetizer on this page, but you should see the complete series. If you can.

Alex Polizzi: The Fixer is a business documentary show that has aired on BBC Two since 31 January 2012 and is presented by Alex Polizzi. The programme sees Alex turning around family businesses who are struggling for various reasons to attract customers.


Work-Songs for Drella

The words and music of this song are an inspiration.

Songs for Drella is a concept album by Lou Reed and John Cale, both formerly of the Velvet Underground, and is dedicated to the memory of Andy Warhol, their mentor, who had died unexpectedly in 1987. Drella was a nickname for Warhol coined by Warhol superstar Ondine, a contraction of Dracula and Cinderella, used by Warhol's crowd but never liked by Warhol himself. The song cycle focuses on Warhol's interpersonal relations and experiences, with songs falling roughly into three categories: Warhol's first-person perspective (which makes up the vast majority of the album), third-person narratives chronicling events and affairs, and first-person commentaries on Warhol by Reed and Cale themselves. The songs on the album are, to some extent, in chronological order.

Work

Andy was a Catholic, the etic ran through his bones

He lived alone with his mother, collecting gossip and toys

Every Sunday when he went to church

He'd kneel in his pew and say, "It's just work,

all that matters is work."

Andy was a lot of things, what I remember most

He'd say, "I've got to bring home the bacon, someone's

got to bring home the roast."

He'd get to the factory early

If I'd ask him he'd tell you straight out

It's just work, the most important thing is work

No matter what I did it never seemed enough

He said I was lazy, I said I was young

He said, "How many songs did you write?"

I'd written zero, I lied and said, "Ten."

"You won't be young forever

You should have written fifteen"

It's work, the most important thing is work

It's work, the most important thing is work

"You ought to make things big

People like it that way

And the songs with the dirty words - “make sure you record them that way"

Andy liked to stir up trouble, he was funny that way

He said, "It's just work, all that matters is work"

Andy sat down to talk one day

He said decide what you want

Do you want to expand your parameters

Or play museums like some dilettante

I fired him on the spot, he got red and called me a rat

It was the worst word that he could think of

And I've never seen him like that

It's just work, I thought he said it's just work

Work, he'd said it's just work

Andy said a lot of things, I stored them all away in my head

Sometimes when I can't decide what I should do

I think what would Andy have said

He'd probably say you think too much

That's 'cause there's work that you don't want to do

It's work, the most important thing is work

Work, the most important thing is work

Lou Reed John Cale

Buy Songs For Drella

Find all about Andy Warhol on these Artsy pages


Inside the house of Chanel

If you are interested in what the world of one of the most prestigious and billion euro companies is all about.

From Karl Lagerfeld’s first sketches, through the daily grind of the workshop, and into the hands of the client, this documentary follows the incredible journey of a haute couture collection, taking the viewer behind the scenes of this legendary atelier on the Rue Cambon 31.

One of Karl Lagerfeld's excellent quotes: 'Chanel is dead, don't touch it, that's what people said to me, in the early days, when I was talking about going there'

Some appetizers on this page, but you should see the complete series.

Signe Chanel – Haute Couture Collection [DVD]

DVD ~ Signe Chanel
Link: http://www.amazon.co.uk/dp/B000A6M9YY