Is it me? Mark Mieras
Brain research touches on our entire lives. It sheds light on phenomena such as love, empathy, ambition, consciousness, forgetfulness, friendship, addiction, appetite, enjoyment and happiness. On stages of life as childhood, puberty and old age. Ben ik dat? / Is it me? does all this. With this new edition Mark Mieras watches brain research closely. The book is updated with the most recent research and expanded with seven new chapters on: stress, creativity, meditation, sport, intuition, brain stimulation and subliminal influence. A book for anyone with brains.
(Dutch only)
On Creativity:
Get creative!
Creativity is the art of letting go. Creative minds dimm their control centers and keep their attention off-focus. Just a matter of turning the right buttons.
Creativiteit is de kunst van het loslaten. Creatieve geesten dimmen hun controlecentra en houden hun aandacht off-focus. Gewoon een kwestie van aan de juiste knoppen draaien.
Fendi Hotel
Brand Extension to the max
Fendi has opened its restored Palazzo Fendi palace in central Rome as it seeks to woo the richest shoppers.
After a refurbishment lasting about a year, the building will include a “by invitation only” suite, a seven-room hotel and a roof restaurant. The customer experience “will link that person to our brand,” Chief Executive Officer Pietro Beccari said in an interview Wednesday with Bloomberg TV. “It’s a place to cement a relation.”
Fendi is mirroring the strategy of Louis Vuitton, also part of France’s LVMH, to make even the wealthiest customers feel special. Maintaining exclusivity is becoming more challenging for luxury labels as the industry’s growth slows amid collapsing demand in China and a strengthening dollar.