Money
Brand Sense - Martin Lindstrom
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?
In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.
An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
The Story of Fashion with Karl Lagerfeld
Feel like fashion? The Story of Fashion, with star designer Karl Lagerfeld, presents 100 years of fashion from the inventor of haute couture, Charles Worth, to the leading labels of the fashion industry of the 1980s. Fashion illustrations, photographs as well as unique footage reflect the Zeitgeist of the different periods, enchanting the viewer as the atmosphere of international catwalks is conjured.
On its excursions to the different fields of fashion, the trilogy moves through cultural history, pointing out trendsetters from art, music and film, and portrays a great number of influential fashion designers such as Poiret, Chanel, Schiaparelli, Quant and Dior. Along with Lagerfeld, the designers Giorgio Armani, Pierre Cardin, Donna Karan and the critic Carrie Donovan afford us fascinating insights into the sensual world of fashion.
Available from Arthaus Musik, Cat. No. 106034
http://www.naxos.com/catalogue/item.a...
The Fine Art of Separating People from Their Money
The film is hosted by Hollywood star Dennis Hopper and is directed by Hermann Vaske. Shot in the Atlas Mountains of Morocco, Hopper delivers a powerful performance. Arty as you’ve never seen him before, he puts advertising into perspective of popular culture at the end of the 20th century. Spitting colour, laughing his head off, destroying books, Dennis Hopper sends Hermann Vaske on a mission to talk to the greatest ad men, directors and artists to find out about the crossover between various creative disciplines. In a visually dazzling, wickedly funny slam of creativity and media obsession, Hermann conducts unconventional kinds of interviews
Epilogue
Interesting to see that part 4, which is about using shock as a paradigm and which you should surely skip if you detest shocking imagery, hasn’t survived the test of time. Pulp Fiction by Quintin Tarantino, quoted in this part of the film when it was just released, has.
Duolingo - Free language education
Duolingo (/ˌduːoʊˈlɪŋɡoʊ/ doo-oh-ling-goh or /ˌdjuːoʊˈlɪŋɡoʊ/ dyoo-oh-ling-goh) is a free language-learning platform that includes a language-learning website and app, as well as a digital language proficiency assessment exam. Duolingo offers all its language courses free of charge. As of April 2016, the language-learning website and app offer 59 different language courses across 23 languages; with 23 additional courses in development. The app is available on iOS, Android and Windows 8 and 10 platforms with about 120 million registered users across the world.
Business model
Core services of the platform are available for free. Duolingo uses only very limited advertising in its android/iOS app. There are no subscription fees for the tutorials. However, there were instances when the platform has been used for paid translation purposes.[23] In July 2014, Duolingo started a language certification service, Test Center, as a new business model. In June 2015, a Duolingo spokesperson confirmed that the company has been backing away from the translation business and in the future will instead focus on language certification and other (not yet announced) business opportunities.
Mary Queen of Shops
Mary Queen of Shops is a British television series presented by Mary Portas broadcast on BBC2. The series began with a four-week run starting on 7 June 2007, and returned for a second series of six episodes beginning on 9 June 2008. A third three-part series, titled Mary Queen of Charity Shops, began on 2 June 2009. The show returned for a fourth series on 7 June 2010, featuring various independent shops, rather than just fashion boutiques.
In each episode, Mary Portas troubleshoots her way around the UK on a mission to help turn around struggling fashion boutiques. Mary is a leading retail communications expert and is the founder and creative director of Yellowdoor.
Her aim is to turn the businesses around and put glamour back into shopping.
First, she visits the boutiques while the owners are away. Then she revamps them, gets the shop owners right up-to-date and hopefully helps them to start making money again.
In season 3, Mary takes on other retail shops.
Alex Polizzi - The Fixer
An appetizer on this page, but you should see the complete series. If you can.
Alex Polizzi: The Fixer is a business documentary show that has aired on BBC Two since 31 January 2012 and is presented by Alex Polizzi. The programme sees Alex turning around family businesses who are struggling for various reasons to attract customers.
Inside the house of Chanel
If you are interested in what the world of one of the most prestigious and billion euro companies is all about.
From Karl Lagerfeld’s first sketches, through the daily grind of the workshop, and into the hands of the client, this documentary follows the incredible journey of a haute couture collection, taking the viewer behind the scenes of this legendary atelier on the Rue Cambon 31.
One of Karl Lagerfeld's excellent quotes: 'Chanel is dead, don't touch it, that's what people said to me, in the early days, when I was talking about going there'
Some appetizers on this page, but you should see the complete series.
Signe Chanel – Haute Couture Collection [DVD]
DVD ~ Signe Chanel
Link: http://www.amazon.co.uk/dp/B000A6M9YY
Fendi Hotel
Brand Extension to the max
Fendi has opened its restored Palazzo Fendi palace in central Rome as it seeks to woo the richest shoppers.
After a refurbishment lasting about a year, the building will include a “by invitation only” suite, a seven-room hotel and a roof restaurant. The customer experience “will link that person to our brand,” Chief Executive Officer Pietro Beccari said in an interview Wednesday with Bloomberg TV. “It’s a place to cement a relation.”
Fendi is mirroring the strategy of Louis Vuitton, also part of France’s LVMH, to make even the wealthiest customers feel special. Maintaining exclusivity is becoming more challenging for luxury labels as the industry’s growth slows amid collapsing demand in China and a strengthening dollar.
Paul Smith - Gentleman Designer
Sir Paul Smith, CBE, RDI, (born 5 July 1946) is a British designer, whose business and reputation is founded upon his men’s fashion with a special focus on tailoring. He is known for his idiosyncratic take on traditional British styling having coined the term ‘classics with a twist’.[1] Smith was knighted by Queen Elizabeth II in 2000 for his services to British fashion. After founding his company in 1970 with one shop, Paul Smith now has more than 300 shops worldwide with an annual turnover of £200m.
Some appetizers on this page, but you should see the movie.
Paul Smith: Gentleman Designer
Stephane Carrel
Buy DVD: http://www.amazon.co.uk/dp/B009KPQBBS
'You can find inspiration in anything'
Paul Smith
Awards and honours
In 1994, Smith received a CBE for his services to the British fashion industry.[5]
In February 2007, Smith was awarded an honorary fellowship of the Royal Institute of British Architects – an organisation that rewards outstanding contributions made to the world of art, design and architecture.[5]
In 2011, Paul was awarded the Outstanding Achievement in Fashion Design award at the British Fashion Awards for his exceptional contribution to the British fashion industry.[21]
He was named one of GQ‘s 50 best dressed British men in 2015.
On education
How far, though, can creativity be taught? Sir Paul’s genius was already there when he ended up on the shop floor of a clothing warehouse. He developed it, with the help of night classes in tailoring, and his fashion student girlfriend, now wife, Pauline Denyer.
“Creativity can be encouraged,” he says. “You can teach people skills of observation and absorbing the details of the world around them. I’m a curious person. I notice what is kitsch and what is beautiful. All of that is totally relevant to my job. You have to justify your existence. If the navy blue suit pays the rent, you have to give people a reason to buy it from you.”
