Branding

Fac 1, Factory Communications 1979-1992

Factory Records was a Manchester-based British independent record label founded in 1978 by Tony Wilson and Alan Erasmus.

The label featured several important acts on its roster, including Joy DivisionNew OrderA Certain Ratiothe Durutti ColumnHappy MondaysNorthside, and (briefly) Orchestral Manoeuvres in the Dark and James. Factory also ran The Haçienda nightclub, in partnership with New Order.

Factory Records used a creative team (most notably record producer Martin Hannett and graphic designer Peter Saville) which gave the label and the artists recording for it a particular sound and image. The label employed a unique cataloguing system that gave a number not just to its musical releases, but also to various other related miscellany, including artwork, films, living beings, and even Wilson’s own casket and tombstone.

Two short clips about Factory artefacts

“I am not a piece of hash. I’m in charge of Factory Records. I think.”

Tony Wilson


Hans Schnitzler - We Nihilists

Wij Nihilisten

An elite of tech entrepreneurs has succeeded in dominating people and society in a very short time. Since the introduction of the iPhone in 2007, services such as WhatsApp, Instagram, Snapchat or the cloud have become indispensable. In fifteen years, a collective digital conversion has taken place that has radically changed our lives.
In Wij nihilisten, Hans Schnitzler poses a question that is hardly ever asked: how did this virtual class manage to do this? Inspired by, among other things, Friedrich Nietzsche’s writings on nihilism, he goes in search of the cultural roots of this success. His quest immerses the reader in the wonderful world of the archetype of the internet age: the nerd. At the same time, he presents a mirror to us: in fact we are all nerds.
The data revolution threatens to eat its own children. With this book, Schnitzler urges us to face our own part in this. Because only when we are aware of this change is possible.

You can buy the book here (Dutch only):

https://www.debezigebij.nl/boek/wij-nihilisten/

 

'The one who sees it all, sees nothing'

C.S. Lewis

Videos about the book and discussions about the presented issues:

All rights belong to the owners of the works presented.


Alessandro Baricco - The Game

Alessandro Baricco presents a theory to the world why we live in the world we live in today.

He calls it The Game

Fascinating on many different levels.

Buy The Game(Italian)


Alessandro Baricco born January 25, 1958 is an Italian writer, director and performer.

His novels have been translated into a wide number of languages. He currently lives in Rome.


Hooked - Why we can't stop using some apps

Nir Eyal makes it clear why we are hooked to some apps.

Behavior Can Be Designed

Nir Eyal: ‘Whether you are designing the behavior change of your consumers or your own habits, you’ll benefit from understanding research I share from behavioral economics, neuroscience, and consumer psychology.’

Addictive Behaviors – Nir Eyal | Inside Quest #28

What makes some technology so habit-forming? | Nir Eyal | TED Institute

How to Build Habit-Forming Products | Nir Eyal @ Startup Grind Global 2017


Posh pawn - Great TV - Great business model

https://www.prestigepawnbrokers.co.uk/posh-pawn-tv-show-channel-4/


Nathan Barley - In 2005 light years ahead

Nathan Barley is a British Channel 4 television sitcom written by Charlie Brooker and Chris Morris, starring Nicholas Burns, Julian Barratt, Claire Keelan, Richard Ayoade, Ben Whishaw, Rhys Thomas and Charlie Condou. The series of six weekly episodes began broadcasting on 11 February 2005 on Channel 4.

 

"I'm a self-facilitating media node"

Nathan Barley

According to Digital Spy, Nathan Barley was “a flop when it originally aired, but a cult hit on DVD”. It pulled in 700,000 viewers and a 3% share.[4]

The series features a (nowadays) famous cast such as:

Nathan Barley, played by Nicholas Burns, is a webmaster, guerrilla filmmaker, screenwriter, DJ and in his own words, a “self-facilitating media node”. Whilst desperate to convince himself and others that he is the epitome of urban cool, Nathan is secretly terrified he might not be, which is why he reads Sugar Ape magazine, his bible of cool. 

The website (trashbat.co.ck) consists of stupid pranks caught on camera, photos of him with attractive women and famous figures (some of them digitally edited to insert himself), and photos of him standing on street corners in major cities around the world.

The humour derives from the rapid rise of both the Internet and digital media, and the assumption by publishers and broadcasters that almost any such work is worthy of attention. Barley and his peers are often hired ahead of actual journalists and talented writers trying to make intelligent points, such as the earnest documentary film maker Claire Ashcroft, and her brother Dan Ashcroft, a jaded, opinionated and apathetic hack who, having written an article for Sugar Ape entitled “The Rise of the Idiots”, is appalled to find that “the idiots” in question – Nathan and his contemporaries – have adopted him as their spiritual leader, failing to see that they are the very people he was criticising.


Adam Alter - Irresistible

People have been addicted to substances for thousands of years, but for the past two decades, we’ve also been hooked on technologies, like Instagram, Netflix, Facebook, Fitbit, Twitter, and email—platforms we’ve adopted because we assume they’ll make our lives better. These inventions have profound upsides, but their appeal isn’t an accident. Technology companies and marketers have teams of engineers and researchers devoted to keeping us engaged. They know how to push our buttons, and how to coax us into using their products for hours, days, and weeks on end.

Tracing addiction through history, Alter shows that we’re only just beginning to understand the epidemic of behavioral addiction gripping society. He takes us inside the human brain at the very moment we score points on a smartphone game, or see that someone has liked a photo we’ve posted on Instagram. But more than that, Alter heads the problem off at the pass, letting us know what we can do to step away from the screen. He lays out the options we have to address this problem before it truly consumes us. After all, who among us hasn’t struggled to ignore the ding of a new email, the next episode in a TV series, or the desire to play a game just one more time?

“We live in an age of addiction — seemingly benign and otherwise — and Adam Alter, mixing the latest in behavioral science with briskly engaging storytelling, wakes us to an age-old problem that has found troubling new expression in the era of ubiquitous technology.  You may never look at your smartphone in the same way again.”
Tom Vanderbilt, author of Traffic and You May Also Like

Check out this video to see him talking about the book


Dior and I - Documentary about Raf Simons first collection at Dior

Dior and I brings the viewer inside the storied world of the Christian Dior fashion house with a privileged, behind-the-scenes look at the creation of Raf Simons’ first haute couture collection as its new artistic director-a true labor of love created by a dedicated group of collaborators. Melding the everyday, pressure-filled components of fashion with mysterious echoes from the iconic brand’s past, the film is also a colorful homage to the seamstresses who serve Simons’ vision.

Written by The Orchard

 

'I don't care where she is... I need her now'

Raf Simons

The Dior fashion house

In 1946 Marcel Boussac, a successful entrepreneur known as the richest man in France, invited Dior to design for Philippe et Gaston, a Paris fashion house launched in 1925.[10] Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand.[11] On 8 December 1946, with Boussac’s backing, Dior founded his fashion house. The actual name of the line of his first collection, presented on 12 February 1947,[12] was Corolle (literally the botanical term corolla or circlet of flower petals in English), but the phrase New Look was coined for it by Carmel Snow, the editor-in-chief of Harper’s Bazaar.


Happyish - Starring Steve Coogan

About Happyish (from IMDB)

It is “different” and does not belong to mainstream and regular type of shows that one may watch. It is not a kind of show that is talked about around water coolers and it is not to everybody’s taste. It is not a kind of show that one watches for sheer purpose of entertainment. Not a kind of show that soothes you, either. It is more like a mirror that reflects how we could get lost in banality of life. It is thought provoking, witty, and intelligent. It is truthful, wry, honest, and cerebral. One of the best shows (sadly underrated and overlooked) in the so called “golden age of television”, that tries to touch the vexed question of “happiness” in modern world and address the “tragic sense of life” in a roundabout way and blended with humor.

Best quote:

‘It’s only tragedy when you don’t see the comedy.’

Hear writer Shalom Auslander talk about an episode in this clip.


The Greatest Movie Ever Sold - Morgan Spurlock

The Greatest Movie Ever Sold – Morgan Spurlock

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

Basically it’s post modern art that Marcel Duchamp would have loved.