Nir Eyal makes it clear why we are hooked to some apps.

Behavior Can Be Designed

Nir Eyal: ‘Whether you are designing the behavior change of your consumers or your own habits, you’ll benefit from understanding research I share from behavioral economics, neuroscience, and consumer psychology.’

Addictive Behaviors – Nir Eyal | Inside Quest #28

What makes some technology so habit-forming? | Nir Eyal | TED Institute

How to Build Habit-Forming Products | Nir Eyal @ Startup Grind Global 2017