Dior and I brings the viewer inside the storied world of the Christian Dior fashion house with a privileged, behind-the-scenes look at the creation of Raf Simons’ first haute couture collection as its new artistic director-a true labor of love created by a dedicated group of collaborators. Melding the everyday, pressure-filled components of fashion with mysterious echoes from the iconic brand’s past, the film is also a colorful homage to the seamstresses who serve Simons’ vision.
– Written by The Orchard
'I don't care where she is... I need her now'
Raf Simons
The Dior fashion house
In 1946 Marcel Boussac, a successful entrepreneur known as the richest man in France, invited Dior to design for Philippe et Gaston, a Paris fashion house launched in 1925.[10] Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand.[11] On 8 December 1946, with Boussac’s backing, Dior founded his fashion house. The actual name of the line of his first collection, presented on 12 February 1947,[12] was Corolle (literally the botanical term corolla or circlet of flower petals in English), but the phrase New Look was coined for it by Carmel Snow, the editor-in-chief of Harper’s Bazaar.
