You may also like, taste in age of endless choice.

Why we like the things we like, why we hate the things we hate, and what our preferences reveal about us.

With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. Comprehensively researched and singularly insightful, You May Also Like is a joyous intellectual journey that helps us better understand how we perceive, judge, and appreciate the world around us.

Check out this video to see him talking about the book