Trespassing Bergman - Film makers about the influence of Ingmar Bergman
Trespassing Bergman (re-edit from IMDB)
The idea of famous film makers on a pilgrimage to Ingmar Bergman’s Faro Island home is interesting.
Famous directors and actors who like to talk about the influences that shaped their own work and for whom Bergman represented one of the high achievers of their craft. The interviews Woody Allen playing it straight, Lars Von Trier getting laughs, Robert De Niro, who is notoriously awkward in interviews, at ease and making valid comment. To name but a few. Some music by The Radio Dept. one of Sofia Coppola’s (and my) favourite bands.
Check out the trailer and see the film if you’re interested in making a film yourself. Learn from the best in the industry.
The Greatest Movie Ever Sold - Morgan Spurlock
The Greatest Movie Ever Sold – Morgan Spurlock
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
Basically it’s post modern art that Marcel Duchamp would have loved.
Noma - Clever branding by one of the best restaurants in the world
Noma by Rene Redzepi
Check out “A Very Short Film About the Past, Present and Future of Noma” by Rene Redzepi.
Noma is a two-Michelin-star restaurant run by chef René Redzepi in Copenhagen, Denmark. The name is a portmanteau of the two Danish words “nordisk” (Nordic) and “mad” (food).[2] Opened in 2003, the restaurant is known for its reinvention and interpretation of the Nordic Cuisine.[1] In 2010, 2011, 2012 and 2014, it was ranked as the Best Restaurant in the World by Restaurant magazine.[3][4][5]
Brand Sense - Martin Lindstrom
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?
In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.
An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
The Fine Art of Separating People from Their Money
The film is hosted by Hollywood star Dennis Hopper and is directed by Hermann Vaske. Shot in the Atlas Mountains of Morocco, Hopper delivers a powerful performance. Arty as you’ve never seen him before, he puts advertising into perspective of popular culture at the end of the 20th century. Spitting colour, laughing his head off, destroying books, Dennis Hopper sends Hermann Vaske on a mission to talk to the greatest ad men, directors and artists to find out about the crossover between various creative disciplines. In a visually dazzling, wickedly funny slam of creativity and media obsession, Hermann conducts unconventional kinds of interviews
Epilogue
Interesting to see that part 4, which is about using shock as a paradigm and which you should surely skip if you detest shocking imagery, hasn’t survived the test of time. Pulp Fiction by Quintin Tarantino, quoted in this part of the film when it was just released, has.
Steve Jobs - Stanford Speech
Steve Jobs Stanford Speech
In the eighties and nineties almost nobody in the industry gave a shit about what Apple was doing. It was called elitist and irrelevant. Apple first had to become a multi billion dollar company to be taken seriously. Steve Jobs talks about why he did all the effort trying to achieve this. Not because of the money, which is nice and gives you freedom. Spreading solid ideas, possibly beliefs, aesthetics and death are far bigger motivation.
Duolingo - Free language education
Duolingo (/ˌduːoʊˈlɪŋɡoʊ/ doo-oh-ling-goh or /ˌdjuːoʊˈlɪŋɡoʊ/ dyoo-oh-ling-goh) is a free language-learning platform that includes a language-learning website and app, as well as a digital language proficiency assessment exam. Duolingo offers all its language courses free of charge. As of April 2016, the language-learning website and app offer 59 different language courses across 23 languages; with 23 additional courses in development. The app is available on iOS, Android and Windows 8 and 10 platforms with about 120 million registered users across the world.
Business model
Core services of the platform are available for free. Duolingo uses only very limited advertising in its android/iOS app. There are no subscription fees for the tutorials. However, there were instances when the platform has been used for paid translation purposes.[23] In July 2014, Duolingo started a language certification service, Test Center, as a new business model. In June 2015, a Duolingo spokesperson confirmed that the company has been backing away from the translation business and in the future will instead focus on language certification and other (not yet announced) business opportunities.