Branding

Happyish - Starring Steve Coogan

About Happyish (from IMDB)

It is “different” and does not belong to mainstream and regular type of shows that one may watch. It is not a kind of show that is talked about around water coolers and it is not to everybody’s taste. It is not a kind of show that one watches for sheer purpose of entertainment. Not a kind of show that soothes you, either. It is more like a mirror that reflects how we could get lost in banality of life. It is thought provoking, witty, and intelligent. It is truthful, wry, honest, and cerebral. One of the best shows (sadly underrated and overlooked) in the so called “golden age of television”, that tries to touch the vexed question of “happiness” in modern world and address the “tragic sense of life” in a roundabout way and blended with humor.

Best quote:

‘It’s only tragedy when you don’t see the comedy.’

Hear writer Shalom Auslander talk about an episode in this clip.


How To Make It In America

How To Make It In America

Nice HBO fiction about a couple of guys and girls who try to make it in the fashion industry in New York, or rather the world. Good performance from multitalent Kid Cudy.

Best quote:

‘Everybody has ideas, nobody wants to put in the work’


Brand Sense - Martin Lindstrom

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?

In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.

An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.