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Self fulfilling prophecies by Li Edelkoort
Self fulfilling prophecies:
When you have as much clout as Li Edelkoort, your prophecies become self fulfilling. However, it took her almost a lifetime to get there.
'It's the end of fashion as we know it'
Lidewij Edelkoort
Fashion is dead:
Trend forecaster Li Edelkoort has declared, describing the fashion industry as “a ridiculous and pathetic parody of what it has been”
Lidewij Edelkoort, one of the world’s most influential fashion forecasters, used her annual presentation at Design Indaba in Cape Town to fire a broadside at the industry. “This is the end of fashion as we know it.”
Edelkoort said her interest in fashion had now been replaced by an interest in clothes, since fashion has lost touch with what is going on in the world and what people want.
“Fashion is insular and is placing itself outside society, which is a very dangerous step,” she said in an interview.
Edelkoort listed a number of reasons for the crisis in fashion, starting with education, where young designers are taught to emulate the famous names. “We still educate our young people to become catwalk designers; unique individuals,” she said, “whereas this society is now about exchange and the new economy and working together in teams and groups.”
Fendi Hotel
Brand Extension to the max
Fendi has opened its restored Palazzo Fendi palace in central Rome as it seeks to woo the richest shoppers.
After a refurbishment lasting about a year, the building will include a “by invitation only” suite, a seven-room hotel and a roof restaurant. The customer experience “will link that person to our brand,” Chief Executive Officer Pietro Beccari said in an interview Wednesday with Bloomberg TV. “It’s a place to cement a relation.”
Fendi is mirroring the strategy of Louis Vuitton, also part of France’s LVMH, to make even the wealthiest customers feel special. Maintaining exclusivity is becoming more challenging for luxury labels as the industry’s growth slows amid collapsing demand in China and a strengthening dollar.