Brand Sense - Martin Lindstrom

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?

In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.

An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.


The Fine Art of Separating People from Their Money

The film is hosted by Hollywood star Dennis Hopper and is directed by Hermann Vaske. Shot in the Atlas Mountains of Morocco, Hopper delivers a powerful performance. Arty as you’ve never seen him before, he puts advertising into perspective of popular culture at the end of the 20th century. Spitting colour, laughing his head off, destroying books, Dennis Hopper sends Hermann Vaske on a mission to talk to the greatest ad men, directors and artists to find out about the crossover between various creative disciplines. In a visually dazzling, wickedly funny slam of creativity and media obsession, Hermann conducts unconventional kinds of interviews

Epilogue

Interesting to see that part 4, which is about using shock as a paradigm and which you should surely skip if you detest shocking imagery, hasn’t survived the test of time. Pulp Fiction by Quintin Tarantino, quoted in this part of the film when it was just released, has.


Steve Jobs - Stanford Speech

Steve Jobs Stanford Speech

In the eighties and nineties almost nobody in the industry gave a shit about what Apple was doing. It was called elitist and irrelevant. Apple first had to become a multi billion dollar company to be taken seriously. Steve Jobs talks about why he did all the effort trying to achieve this. Not because of the money, which is nice and gives you freedom. Spreading solid ideas, possibly beliefs, aesthetics and death are far bigger motivation.


Mary Queen of Shops

Mary Queen of Shops is a British television series presented by Mary Portas broadcast on BBC2. The series began with a four-week run starting on 7 June 2007, and returned for a second series of six episodes beginning on 9 June 2008. A third three-part series, titled Mary Queen of Charity Shops, began on 2 June 2009. The show returned for a fourth series on 7 June 2010, featuring various independent shops, rather than just fashion boutiques.

In each episode, Mary Portas troubleshoots her way around the UK on a mission to help turn around struggling fashion boutiques. Mary is a leading retail communications expert and is the founder and creative director of Yellowdoor.

Her aim is to turn the businesses around and put glamour back into shopping.

First, she visits the boutiques while the owners are away. Then she revamps them, gets the shop owners right up-to-date and hopefully helps them to start making money again.

In season 3, Mary takes on other retail shops.


Alex Polizzi - The Fixer

An appetizer on this page, but you should see the complete series. If you can.

Alex Polizzi: The Fixer is a business documentary show that has aired on BBC Two since 31 January 2012 and is presented by Alex Polizzi. The programme sees Alex turning around family businesses who are struggling for various reasons to attract customers.


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