Marketing Balmain

From the days when Kanye West was to be considered normal, some person took the decision at Mayhoola, owner of haute couture fashion house Balmain to recruit Kanye West. Although the idea to paste a celeb to your product isn’t new, this combination is clever.  I think it will appeal to a lot of new super wealthy customers from the entertainment industry. Their fans will follow to buy the things they can afford. Preferably if there is a giant logo on it.

Check out the video