Marketing bravery 

Whoever took the decision at Mayhoola, owner of haute couture fashion house Balmain to recruit Kanye West should be praised for this brave decision. Although the idea to paste a celeb to your product isn’t new, this combination is very clever.  I think it will appeal to a lot of new super wealthy customers from the entertainment industry. Their fans will follow to buy the things they can afford.

Check out the video